Signage is everywhere and it always makes me do a double take when it's vintage. There are fewer and fewer of them around and I always think about taking a photograph (that would do it justice) before the sign disappears. The photographer Jim Dow understands that feeling and has made a career of capturing this slice of our consumer landscape. He has been photographing Pop Americana since the seventies so many of the signs are gone but thankfully have been preserved for us to enjoy. A collection of these images is on view at the Janet Borden gallery through July 30. -E.S.
Perfect for most.
Janet Borden Gallery at 560 Broadway at Prince Street